It has sold 200,000 tickets already, with 10,000 guests having booked for both films – the majority of them on the same day. “ Oppenheimer Imax showings are nearly sold out, so we’ve already gone on sale with week two.”īoth Cineworld and Odeon are forecasting their busiest weeks since Avengers: Endgame opened to £43.4m in April 2019 with the latter predicting 1m admissions across the films’ first week at its venues. Crane noted many of the chain’s venues have sold out seven Barbie shows on Friday evening with pre-sales for Oppenheimer out-performing Nolan’s previous film Dunkirk from 2019. “We’re expecting this weekend to be our busiest in terms of admissions since pre-Covid,” says Stuart Crane, VP of film for Cineworld, the largest exhibitor in the territory with 128 cinemas. This pre-booking success is replicated at the multiplexes. “We’ve been closely tracking sales figures for both titles, as well as spikes when marketing campaigns land, so we can respond to demand,” says Simpson. The independent venue has upped its typical show count for both films, with up to five Oppenheimer screenings a day and up to six for Barbie. “It will likely be the biggest opening we’ve had for a film since the pandemic, and that includes No Time To Die.” “Sales on both films are extremely good, but the numbers on Barbie are just phenomenal,” says Andrew Simpson, director of film programming at Newcastle’s Tyneside Cinema.
Pre-booking figures signal ’Barbenheimer’ will be a shot of pure adrenalin for an exhibition sector still recovering from the 2020-2021 pandemic. The biggest double bill of recent years is taking place at the UK-Ireland box office this weekend, as Warner Bros’ Barbie opens at the same time as Universal Pictures’ Oppenheimer.
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